Wild East Group (Acquired by Exceed Entertainment)



About Wild East Group

The Wild East Group is a business development agency that exclusively manages new business development opportunities for the most forward thinking corporate, celebrity, fashion, media, and character brands. Headquartered in Mumbai, India, The Wild East Group’s global reach includes offices in Los Angeles & Delhi with affiliates around the world.


Investment Round: March 2, 2015


Key People


Sid Shah, Founder & CEO

Sid Shah is President & CEO of The Wild East Group, the premier brand development and licensing agency in India with clients including Hritik Roshan, Yash Raj Films, HP, Jay Sean, and more. He is responsible for strategic vision, client development, client management, and company culture. Sid is recognized as a ‘thought leader’ within the marketing function, and has been a recurring featured speaker at business schools across the world teaching sessions on branding and selling. Shah has 8+ years of global consulting experience with Fortune 100 clients across the high tech, consumer goods, hospitality, and manufacturing sectors and he has lived abroad in Italy, India, Japan, Germany, and Thailand. He also sits on the board of directors at Project Ahimsa, a global effort to empower youth through music.